With Bruce Canova in the SEE Program, Region 7 of the EPA has enjoyed the benefits of having a highly successful marketing executive on its team. Mr. Canova first worked to expand the Performance Track Program until its conclusion and is currently calling on the former program’s members to participate in the Waste Wise Program. Waste Wise, which targets the reduction of municipal solid and select industrial wastes, is a partnership that recognizes top environmental performance among participating U.S. facilities of all types, sizes, and complexities, public and private. Mr. Canova’s job has been to market these programs by networking with the contacts he develops through outreach activities and presentations. When not marketing environmental programs, he assists with environmental management system audits, mostly of federal facilities, and the close-out activities for the Performance Track Program.
Mr. Canova’s success on behalf of the EPA was highly predictable. With a B.S. in Biology from Washington State University and an MBA in Marketing from Baker University, he started his career in 1972 as a Sales Representative with the Animal Health Division of Merck & Co., Inc. By 1975, he was National Salesman of the Year for Merck and went on to become Western Region Manager by 1977. The next step for Mr. Canova was Director, International Sales, for Gray Automotive Products and then on to VP, Sales and Marketing with full P&L responsibility for the company. Subsequent successful assignments included Managing Partner for Safe Work Solutions, Inc. (consulting); District Sales Manager for PDI, Inc (pharmaceuticals); and Director of Marketing and Sales for SonoNet, Inc. (mobile cardiac and vascular ultrasound).
As his monitor, Ruben McCullers considers it his good fortune that Mr. Canova came to the EPA in the SEE Program. “Bruce has been a lifesaver to me. His ability to improve our marketing of voluntary programs has made all the difference.” And Mr. Canova’s cheering section does not end with his monitor. Marcus Rivas, EPA Environmental Engineer, writes, “I did want to take just a moment to express my most sincere admiration and appreciation for the outstanding work that Mr. Canova has given our office. I have had the pleasure and privilege of his expertise and wisdom. He has been invaluable to our office with his marketing skills.” Bruce Canova has made yet another success story for NOWCC and the many professionals that make up the SEE Program.